Essence of Excellence AI
Teams develop and market a fragrance with AI-powered insights
About
Essence of Excellence AI invites teams to step into the role of professional alchemists, guided by artificial intelligence. Using ChatGPT, teams receive AI-generated scent recommendations tailored to a client profile, complete with high, mid, and base note breakdowns. AI also offers an initial mood board to inspire creativity, but the final choices remain entirely in human hands. With AI streamlining the research process, teams can take on an optional challenge—crafting two perfumes, one with AI support and one without—to compare and evaluate the results in the final judging.
Learning Outcomes
Essence of Excellence AI offers an engaging way to explore company values, customer satisfaction, and team communication. Teams must understand their target market’s emotions and motivations to craft a unique scent and brand identity. By combining human intuition with AI-driven insights, participants enhance decision-making, embrace diverse perspectives, and develop creative marketing strategies.
